Take a look at what clients, colleagues and agencies think about my design process, work ethic and skillset.

Agencies

Andrew Brittain

Founder and CEO of Advantec (2006 - 2016)

“Joe worked for me at digital agency Advantec as our senior digital / UX designer. He's an unbelievably talented, creative designer with an amazing ability to understand and interpret client briefs. But there's much more to him than that.

He's the most positive, enthusiastic, optimistic person you could ever meet - and that enthusiasm and positivity rubs off on everyone he works with. It makes working with him, even on difficult projects with great challenges, a real pleasure.

He's also put a huge amount of time and effort in to keeping up-to-date with changes in the industry. He's travelled to international conferences, invested himself in training and learning constantly. When he started his role over 6-years ago he was a very good, creative designer. But since then he's transformed himself in to an expert in user centred design thinking, design systems, UX, design sprint methodology - and is always the first to adopt new software and technology. He single-handedly kept our agency ahead of the game on design trends and technologies.

Joe is much more than a designer - he's an expert in digital and UX design thinking and also a thoroughly decent, loyal, reliable guy. I can't recommend him highly enough!”

Simon Browning

Director at Fudami & Strategic Partnerships for Krispy Kreme UK

“Joe is one of those individuals that always over delivers no matter what the design brief. I firmly believe that this is because he is so passionate about his craft, that he goes the extra mile to fully immerse himself in the task to fully understand the need. He’s definitely customer focused and this plays out whether the customer is the owner of the brief or the end user of the work required. He’s my “go-to” design and user experience person and my only hesitation in recommending him is that he might not have time left for my work! I can say with absolute certainty that if you were to work with Joe you’ll be happy you did.”

Louisa Dunbar

Owner & Creative Director at OrangeGrove

“It’s an absolute pleasure working with Joe, he makes the process incredibly simple and stress-free and I know we can rely on him for great insights and user-centred designs. His designs are modern and are able to capture the essence of the business whilst still being tailored to the end-user. He takes feedback well and implements it effectively – that’s if there is any feedback! He’s thorough in his approach and mindful of developers' requirements too making him an excellent all-rounder.”

Clients

Ciara Davies

E-commerce manager at Covers Timber and Building Merchants

“Building our first transactional website was never going to be an easy task. Covers have such a strong heritage, trying to capture that brand identity and bring it through on the website was one of our main priorities; something the company was quite protective of! Joe very quickly put us at ease, he took the time to really understand Covers as a brand and what our ethos really means, not only to us but to our customers! We were included in every aspect that we wanted to be and our feedback was always taken on-board.

Joe was never afraid to challenge our ideas and push boundaries where we never would have thought to! It was down to this that our respect and trust for this agency was solidified and the end result speaks for itself! Every aspect of our site was accommodated for in Joe’s design process, from translating the brand digitally, through to the way our customers navigate our pages, and that’s the difference with Joe, he designs for the whole user journey, from start to finish, with a passion and empathy for the problems of the end user as well as us.”

Rachel Gander

Tourism & Development Officer at Visit Winchester

“I’ve been absolutely delighted with the design process. We felt that you really understood where we were coming from and what we were trying to achieve - leading to a beautifully designed website which showcases our new brand consistently. We’ve been so pleased with the ease of the design process and Joe’s skills that we’ve asked him to design collateral for our tourist information centre. Altogether these elements combine perfectly to reinforce the brand across multiple platforms.”

Dan Apps

eCommerce Manager at the DJ Shop

“Being a leader offline, in the world of DJ equipment, we were very aware that our online offering needed to be brought up to date to reflect our status in the industry, with a new Magento 2 eComm site.

Joe made sure that he spent the time needed to understand our industry, our needs and those of our customer base. He quickly defined the problems that needed to be addressed in design with his user-centred design process and communicated well at each step of the process, bringing it to life through prototypes that we could test out and get an understanding of what it would be like to interact with before it was coded. 

We put our trust in Joe and his design process and are pleased that we did as it resulted in a stunning industry-leading site which went over and above our expectation on design, Catapulting us ahead of our competition once more.”

Alex Fellingham

Director at Beds Are Uzzz

“Moving to a Magento 2 site was a long term goal for our business, we knew that this would take thorough attention, planning and execution in order for the new site to be a success. Joe's professionalism and ability to empathise and understand our needs and those of our customer base played a key role in the success of the new site. Joe was instrumental with the new brand guidelines for our business and is an asset to the Advantec agency. He took the time to understand us and helped us understand the value of his atomic design system and trust the user-centred design process, both key components of his process that led to a strong and vastly improved design solution that will take our business to the next level online.”

Colleagues

Dan Norris

Certified Magento Developer at Advantec

"I have been working with Joe since 2012, over the years I can honestly say he is one of the best people that I have had the pleasure of working with. His ability to empathise with both client and end-user to produce interfaces that solve problems, bring the vision to life, whilst also working with us developers to make sure we're also kept happy is impressive.

We have worked together on countless projects, at the end of each one he takes a moment to debrief with the client and self-reflect as every project is an opportunity to learn something new and evolve his abilities. He has revolutionised the project lifecycle at Advantec, introducing both tools and methods of working such as UXPin, Sketch, InVision and an atomic design system that ensures projects are collaborative from the start and that brands can continue to show their strength on the web. He is a true asset to any project or team."

James Wills

Full Stack Web Developer at Wallmander & Co

“I worked with Joe for about 4 years and found him to be one of the best designers I have worked with in nearly 15 years in the industry. Always willing to go above and beyond to get the best result, and the results were always of the highest quality. Joe is constantly scouring the web for the best practices and the latest techniques, and chooses to work with developers, rather than against them, but always pushing devs to see what’s possible.
Oh, and he’s not too bad around the Pool table either!”